What does brand owner mean?
Brand owner is important because NSW regulated-battery obligations may attach to the actor responsible for supply into the State, including situations where that actor differs from the company whose brand appears on the battery or product packaging.
Source context
This page is New South Wales-specific. The source text modifies the Act’s brand-owner logic for regulated batteries and should not be generalized into a global brand-owner definition for every battery, EPR, or product-stewardship regime.
Official definitions by source
NSW PLR Regulation
Product Lifecycle Responsibility Regulation 2026 (NSW)
For the Act, section 6(1)(b), a brand owner of a regulated battery includes the person responsible for bringing the regulated battery into the State for supply. For the Act, section 6(4)(b), the owner of the product name under which a regulated battery is supplied in the State is not the brand owner of the regulated battery if— (a) the owner of the product name does not supply the regulated battery in the State, and (b) another person is responsible for bringing the regulated battery into the State for supply. To avoid doubt, a person who only transports, including related warehousing, a regulated battery for another person does not bring the regulated battery into the State for supply.
NSW state-level regulated-battery product-stewardship source; not a national Australian battery-passport regime.
Reference: section 9
View official source
Practical application
Use brand owner when deciding which entity must hold records, participate in PSO arrangements, or support regulated-battery stewardship obligations in NSW. The practical question is who is responsible for bringing the regulated battery into the State for supply, while excluding mere transport-only activity where the source does so.
Minespider commentary
For Minespider, brand owner is a role-resolution term for Australian battery stewardship. It helps separate product-name ownership, import or entry responsibility, supply responsibility, and logistics roles so evidence and scheme obligations are assigned to the correct actor.
Common confusions
- Assuming the visible brand name always identifies the responsible actor.
- Treating a transport-only actor as the brand owner without checking the NSW exclusion.
- Using the NSW battery-specific brand-owner rule as a global EPR definition.
Related regulations
Related terms